Question Answer Main Page
1. Why should a marketer study consumer behaviour ?
2. Briefly explain the sociological model of consumer behaviour.
3. Define perception.
4. What is brand personality ?
5. What are the various consumer roles ?
6. What is a 'reference group'?
7. What are the available sources for a consumer during 'information search' stage ?
8. Explain the 'Esteem' needs in the Maslow's need hierarchy model.
9. Briefly explain the process of organizational buying
10. Briefly explain the services marketing mix.